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 | Select the Course Number to get further detail on the course. Select Schedule Type to find available sections of the course as well as section specific prerequisites. Prerequisites listed in the catalog descriptions are recommended and may not be the same as registration prerequisites in PipelineMT. Use the Look Up Classes link for a grid display of important course information as well as prerequisites and memo notes about the section. |
| ADV 3480 - Media Strategy and Buying |
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Prerequisite: ADV 3020 with grade of C (2.0) or better or permission of instructor. Planning, implementing, and evaluating of media objectives and strategy in advertising, including media characteristics, limitations, and budgeting.
3.000 Credit hours Levels: Undergraduate Schedule Types: Lecture Journalism and Strategic Media Department Course Attributes: Media Entertainment Course Fee, Credit from 4-Year College, Upper-Division Work |
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