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RIM 4690 - Digital Strategies for the Music Business |
Prerequisite: RIM 4620 with C or better or permission of the instructor. Applied theory on promoting the services and products of the music industry via digital channels. Topics include market research, content strategy, creating digital assets, search engine marketing, online advertising, email marketing, mobile marketing, and using data and insights from analytics to optimize digital marketing efforts.
3.000 Credit hours Levels: Undergraduate Schedule Types: Combined Lecture/Lab Recording Industry Department Course Attributes: ETRI RIM Classes, Media Entertainment Course Fee, Credit from 4-Year College, Upper-Division Work |