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Information Select the Course Number to get further detail on the course. Select Schedule Type to find available sections of the course as well as section specific prerequisites. Prerequisites listed in the catalog descriptions are recommended and may not be the same as registration prerequisites in PipelineMT. Use the Look Up Classes link for a grid display of important course information as well as prerequisites and memo notes about the section.

RIM 4690 - Digital Strategies for the Music Business
Prerequisite: RIM 4620 with C or better or permission of the instructor. Applied theory on promoting the services and products of the music industry via digital channels. Topics include market research, content strategy, creating digital assets, search engine marketing, online advertising, email marketing, mobile marketing, and using data and insights from analytics to optimize digital marketing efforts.
3.000 Credit hours

Levels: Undergraduate
Schedule Types: Combined Lecture/Lab

Recording Industry Department

Course Attributes:
ETRI RIM Classes, Media Entertainment Course Fee, Credit from 4-Year College, Upper-Division Work


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Release: 8.7.2.4