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 | Select the Course Number to get further detail on the course. Select Schedule Type to find available sections of the course as well as section specific prerequisites. Prerequisites listed in the catalog descriptions are recommended and may not be the same as registration prerequisites in PipelineMT. Use the Look Up Classes link for a grid display of important course information as well as prerequisites and memo notes about the section. |
| RIM 4640 - Entertainment Branding |
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(Same as MKT 4640.) Prerequisites: RIM 4620 or MKT 3820 or MBAK 6895 with C or better, or permission of instructor. Provides students with an in-depth understanding of the role and importance of branding in the entertainment industry including the development of branding objectives consistent with both produce and overall marketing objectives. Students will learn how to align a brand with consumers and partners which will be demonstrated through the development of marketing plan relating to an approved entertainment product of their choosing.
3.000 Credit hours Levels: Undergraduate Schedule Types: Lecture Recording Industry Department Course Attributes: Media Entertainment Course Fee, Credit from 4-Year College, Upper-Division Work |
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