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Information Select the Course Number to get further detail on the course. Select Schedule Type to find available sections of the course as well as section specific prerequisites. Prerequisites listed in the catalog descriptions are recommended and may not be the same as registration prerequisites in PipelineMT. Use the Look Up Classes link for a grid display of important course information as well as prerequisites and memo notes about the section.

MKT 3820 - Principles of Marketing
Prerequisite: Junior standing. Survey of the functions, processes, and institutions involved in the distribution of consumer and industrial goods and services. Decision making in marketing management introduced.
3.000 Credit hours

Levels: Undergraduate
Schedule Types: Lecture

Marketing Department

Course Attributes:
College of Business Course Fee, Credit from 4-Year College, Upper-Division Work


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Release: 8.7.2.4