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 | Select the Course Number to get further detail on the course. Select Schedule Type to find available sections of the course as well as section specific prerequisites. Prerequisites listed in the catalog descriptions are recommended and may not be the same as registration prerequisites in PipelineMT. Use the Look Up Classes link for a grid display of important course information as well as prerequisites and memo notes about the section. |
| MBAK 5640 - Entertainment Branding |
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Prerequisites: MKT 3820 or MBAK 6895 or permission of instructor. Role and importance of branding in the entertainment industry including the development of branding objectives consistent with both product and overall marketing objectives. Demonstrates how to align a brand with consumers and partners through the development of a marketing plan relating to an approved entertainment product of student's choosing.
3.000 Credit hours Levels: Graduate Schedule Types: Lecture Marketing Department Course Attributes: College of Business Course Fee |
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