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ADV 4230 - Case Studies in Strategic Communication |
Prerequisites: ADV 3170 and ADV 3480 or permission of instructor and junior standing. Problems, decisions, and decision-making processes of advertising and strategic communication managers. Emphasis on decision making across functional areas of advertising and strategic communication processes.
3.000 Credit hours Levels: Undergraduate Schedule Types: Lecture Journalism and Strategic Media Department Course Attributes: Media Entertainment Course Fee, Credit from 4-Year College, Upper-Division Work |