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|MC 6210 - Public Relations Management|
A broad perspective on the field of public relations, its role in society, and the practice of public relations as a management function contributing to the development, operation, and success of organizations. Topics include historical development of the field, its current role in varied organizations, the four-stage PR management process, and the development of a strategic PR campaign plan.
3.000 Credit hours
Schedule Types: Seminar
Journalism and Strategic Media Department
Media Entertainment Course Fee