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Information Select the Course Number to get further detail on the course. Select Schedule Type to find available sections of the course as well as section specific prerequisites. Prerequisites listed in the catalog descriptions are recommended and may not be the same as registration prerequisites in PipelineMT. Use the Look Up Classes link for a grid display of important course information as well as prerequisites and memo notes about the section.

MC 6210 - Public Relations Management
A broad perspective on the field of public relations, its role in society, and the practice of public relations as a management function contributing to the development, operation, and success of organizations. Topics include historical development of the field, its current role in varied organizations, the four-stage PR management process, and the development of a strategic PR campaign plan.
3.000 Credit hours

Levels: Graduate
Schedule Types: Seminar

Journalism and Strategic Media Department

Course Attributes:
Media Entertainment Course Fee

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