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Information Select the Course Number to get further detail on the course. Select Schedule Type to find available sections of the course as well as section specific prerequisites. Prerequisites listed in the catalog descriptions are recommended and may not be the same as registration prerequisites in PipelineMT. Use the Look Up Classes link for a grid display of important course information as well as prerequisites and memo notes about the section.

MKT 3900 - Social Media Marketing
Prerequisites: MKT 3820; admission into the College of Business; junior standing. Direct marketing and its strategic use in the development of an integrated marketing communications plan. Topics include traditional direct marketing techniques such as direct mail, broadcast and print media, and telemarketing; Web-based marketing; and technology's impact on direct marketing communications techniques.
3.000 Credit hours

Levels: Undergraduate
Schedule Types: Lecture

Marketing Department

Course Attributes:
College of Business Course Fee, Credit from 4-Year College, Upper-Division Work

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