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|MKT 3850 - Promotion|
Prerequisites: MKT 3820; admission to the College of Business; junior standing. Psychological, sociological, legal, and marketing environments of promotion; the promotion mix consisting of advertising, publicity, personal selling, and sales promotion; and the development of promotion objectives, strategies, and plans.
3.000 Credit hours
Schedule Types: Lecture
MT Engage, College of Business Course Fee, Credit from 4-Year College, Upper-Division Work