Select the Course Number to get further detail on the course. Select Schedule Type to find available sections of the course as well as section specific prerequisites. Prerequisites listed in the catalog descriptions are recommended and may not be the same as registration prerequisites in PipelineMT. Use the Look Up Classes link for a grid display of important course information as well as prerequisites and memo notes about the section. |
MKT 3825 - Measuring Market Performance |
Prerequisite: Junior standing; admission to the College of Business. A survey of the metrics most commonly used to measure marketing performance with special emphasis given to marketing mix metrics, market share metrics, and customer lifetime value.
3.000 Credit hours Levels: Undergraduate Schedule Types: Lecture Marketing Department Course Attributes: College of Business Course Fee, Credit from 4-Year College, Upper-Division Work |