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Information Select the Course Number to get further detail on the course. Select Schedule Type to find available sections of the course as well as section specific prerequisites. Prerequisites listed in the catalog descriptions are recommended and may not be the same as registration prerequisites in PipelineMT. Use the Look Up Classes link for a grid display of important course information as well as prerequisites and memo notes about the section.

MBAK 6915 - Integrated Marketing and Management Decision Making
Prerequisites: MBAK 6895 and MBAM 6825. Offers an applied approach to the integration of marketing strategy and management fundamentals to address current business challenges. Explores the nexus between external-focused marketing and internal-focused management practices. Working in teams, students will develop solutions to current marketing challenges and internal management challenges and present their solutions for feedback.
3.000 Credit hours

Levels: Graduate
Schedule Types: Lecture

Marketing Department

Course Attributes:
College of Business Course Fee


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Release: 8.7.2.4