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MKT 3830 - Retailing and E-Commerce |
Prerequisites: MKT 3820; admission into the College of Business. Development and present status of the retailing structure with special consideration given to the fundamentals of store organization, operation, current distribution problems, research techniques, and possible innovations.
3.000 Credit hours Levels: Undergraduate Schedule Types: Lecture Marketing Department Course Attributes: College of Business Course Fee, Credit from 4-Year College, Upper-Division Work |