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| ADV 3020 - Principles of Advertising |
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Overview of advertising principles and practices including the role of advertising in society and the marketplace, consumer behavior, advertising media, budgeting and planning, and the creation and production of advertising messages.
3.000 Credit hours Levels: Undergraduate Schedule Types: Lecture Journalism and Strategic Media Department Course Attributes: Media Entertainment Course Fee, Credit from 4-Year College, Upper-Division Work |
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