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| ADV 3480 - Media Strategy and Buying |
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Prerequisite: ADV 3020 with grade of C (2.0) or better or permission of instructor. Planning, implementing, and evaluating of media objectives and strategy in advertising, including media characteristics, limitations, and budgeting.
3.000 Credit hours Levels: Undergraduate Schedule Types: Lecture Journalism and Strategic Media Department Course Attributes: Media Entertainment Course Fee, Credit from 4-Year College, Upper-Division Work Prerequisites: for ADV 3480 General Requirements: ( Course or Test: ADV 3020 Minimum Grade of C May not be taken concurrently. ) |
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