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| MBAK 6915 - Integrated Marketing and Management Decision Making |
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Prerequisites: MBAK 6895 and MBAM 6825. Offers an applied approach to the integration of marketing strategy and management fundamentals to address current business challenges. Explores the nexus between external-focused marketing and internal-focused management practices. Working in teams, students will develop solutions to current marketing challenges and internal management challenges and present their solutions for feedback.
3.000 Credit hours Levels: Graduate Schedule Types: Lecture Marketing Department Course Attributes: College of Business Course Fee Restrictions: Must be enrolled in one of the following Programs: MBA-Bus Admin-Strategic Mkt An MBA-Bus Admin-Music Business MBA-Business Administration MBA-Bus Admin-Health Care Mgmt Must be enrolled in one of the following Levels: Graduate Prerequisites: for MBAK 6915 General Requirements: ( Course or Test: MBAM 6825 Minimum Grade of C May not be taken concurrently. ) and ( Course or Test: MBAK 6895 Minimum Grade of C May not be taken concurrently. ) |
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