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| MKT 4890 - Marketing Management |
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Prerequisites: Senior standing; Marketing major; MKT 3010 and MKT 3930; 6 additional semester hours of marketing courses; admission into the College of Business. Marketing strategy, marketing policies, production planning, pricing, promotion, and service from the marketing manager's point of view. Case analysis and marketing simulation emphasized.
3.000 Credit hours Levels: Undergraduate Schedule Types: Lecture Marketing Department Course Attributes: Engage, College of Business Course Fee, Credit from 4-Year College, Upper-Division Work Restrictions: Must be enrolled in one of the following Programs: BBA -Marketing - Digital Mkt BBA -Marketing - Prof Selling BBA -Marketing Must be enrolled in one of the following Classifications: Senior Prerequisites: for MKT 4890 General Requirements: ( CBUS Y May not be taken concurrently. ) and ( Course or Test: MKT 3930 Minimum Grade of D- May not be taken concurrently. ) and ( Course or Test: MKT 3010 Minimum Grade of D- May not be taken concurrently. ) |
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