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| MKT 3900 - Social Media Marketing |
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Prerequisites: MKT 3820; admission into the College of Business; junior standing. Discover how to leverage the power of social media to impact an organization at various levels. Focuses on crafting quality content to execute a successful marketing strategy. Gain real-world experience in identifying an audience, content development, increasing user engagement, follower acquisition, social media advertising, influencer marketing, social media analytics, and measuring the return on investment (ROI).
3.000 Credit hours Levels: Undergraduate Schedule Types: Lecture Marketing Department Course Attributes: College of Business Course Fee, Credit from 4-Year College, Upper-Division Work Restrictions: Must be enrolled in one of the following Classifications: Senior Junior Prerequisites: for MKT 3900 General Requirements: ( CBUS Y May not be taken concurrently. ) or ( CBUM Y May not be taken concurrently. ) and ( Course or Test: MKT 3820 Minimum Grade of D- May not be taken concurrently. ) or ( MKVL Y May not be taken concurrently. ) |
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