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| MKT 3830 - Retailing and E-Commerce |
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PPrerequisites: MKT 3820; admission into the College of Business; junior standing. Provides an overview of the strategies involved in retailing. Covers critical retail determinants that consist of management of merchandise assortments, merchandise planning systems, buying strategies, pricing strategies, financial strategies, technological strategies, and store management. Special emphasis provided to digital and omnichannel retailing strategies. Consumer issues explored including customer buyer behavior, customer service requirements, and the retail communications mix.
3.000 Credit hours Levels: Undergraduate Schedule Types: Lecture Marketing Department Course Attributes: College of Business Course Fee, Credit from 4-Year College, Upper-Division Work Restrictions: Must be enrolled in one of the following Classifications: Senior Junior Prerequisites: for MKT 3830 General Requirements: ( CBUS Y May not be taken concurrently. ) or ( CBUM Y May not be taken concurrently. ) and ( Course or Test: MKT 3820 Minimum Grade of D- May not be taken concurrently. ) or ( MKVL Y May not be taken concurrently. ) |
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