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| MKT 4510 - International Marketing |
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Prerequisite: MKT 3820 and admission to the Jones College of Business; junior standing. Helps students understand and assess global market opportunities, development of market strategies in the international marketplace, and techniques of entering the international market. Examines cultural, social, economic, political, legal, and geographic elements. Particular focus on the role of the marketing mix elements in an international application.
3.000 Credit hours Levels: Undergraduate Schedule Types: Lecture Marketing Department Course Attributes: MT Engage, College of Business Course Fee, Credit from 4-Year College, Upper-Division Work Restrictions: Must be enrolled in one of the following Classifications: Senior Junior Prerequisites: for MKT 4510 General Requirements: ( Course or Test: MKT 3820 Minimum Grade of D- May not be taken concurrently. ) or ( MKVL Y May not be taken concurrently. ) and ( CBUS Y May not be taken concurrently. ) or ( CBUM Y May not be taken concurrently. ) |
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