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| MC 6210 - Public Relations Management |
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A broad perspective on the field of public relations, its role in society, and the practice of public relations as a management function contributing to the development, operation, and success of organizations. Topics include historical development of the field, its current role in varied organizations, the four-stage PR management process, and the development of a strategic PR campaign plan.
3.000 Credit hours Levels: Graduate Schedule Types: Seminar Journalism and Strategic Media Department Course Attributes: Media Entertainment Course Fee Restrictions: Must be enrolled in one of the following Levels: Graduate |
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