Detailed Course Information |
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| MKT 3930 - Marketing Research |
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Prerequisites: MKT 3820; BIA 2610 or permission of instructor; junior standing and admission into the College of Business. Modern research methods and their application in gathering information for marketing decisions. Special emphasis given to the implementation of marketing surveys and qualitative research techniques.
3.000 Credit hours Levels: Undergraduate Schedule Types: Lecture Marketing Department Course Attributes: MT Engage, College of Business Course Fee, Credit from 4-Year College, Upper-Division Work Restrictions: Must be enrolled in one of the following Programs: BBA -Marketing - Prof Selling BBA -Marketing BBA -Business Administration BBA -Entrepreneurship Must be enrolled in one of the following Classifications: Senior Junior Prerequisites: for MKT 3930 General Requirements: ( CBUS Y May not be taken concurrently. ) or ( CBUM Y May not be taken concurrently. ) and ( Course or Test: MKT 3820 Minimum Grade of D- May not be taken concurrently. ) or ( MKVL Y May not be taken concurrently. ) and ( Course or Test: BIA 2610 Minimum Grade of D- May not be taken concurrently. ) or ( Course or Test: QM 2610 Minimum Grade of D- May not be taken concurrently. ) or ( Course or Test: MATH 1530 Minimum Grade of D- May not be taken concurrently. ) |
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