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| JOUR 3660 - Strategic Communication Research |
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Prerequisite: JOUR 2710, permission of instructor, or permission of the School of Journalism. Introduces research methods used in advertising, journalism, public relations, and strategic communication. Provides experiences in scientific research and data analysis, including quantitative and qualitative methods, content analysis, experiments, surveys and focus groups for diagnosing, planning, managing, and evaluating situations.
3.000 Credit hours Levels: Undergraduate Schedule Types: Lecture Journalism and Strategic Media Department Course Attributes: Media Entertainment Course Fee, Credit from 4-Year College, Upper-Division Work Prerequisites: for JOUR 3660 General Requirements: ( Course or Test: JOUR 2710 Minimum Grade of C May not be taken concurrently. ) |
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